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  • Writer's pictureKoen Vanderhoydonk

Your Scaling Masterclass - Bart Beeusaert

Yesterday's session of "Your Scaling Masterclass" was truly exciting! During the October edition Bart Beeusaert from Backstage Communication, shared invaluable insights on the intersection of marketing and public relations (PR). Key Takeaway: Marketing and PR both play crucial roles in enhancing a company's visibility and brand reputation. While marketing focuses on promoting products/services, PR is dedicated to building and managing the company's reputation. Bart emphasized the benefits of integrating PR into start-up and scale-up strategies, such as cost-effective "earned media" and increased brand awareness. He also stressed the significance of maintaining control over the brand's PR strategy and utilizing tools like Google Alerts and sentiment analysis to monitor brand mentions. Overall, PR is an ongoing process that complements marketing efforts and brings substantial advantages to startups and scale-ups.


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